Digital Marketing Course
Accelerate your digital marketing career with a digital marketing certification. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.
4 Months
Live or Classroom
Part Time
Next Kickoff:
April 27
10:30 am – 12:30 pm IST
Find a class that fits your schedule.
course overview
Learn Digital Marketing
Digital marketing, also known as internet or online marketing, is essential in today’s business landscape. Companies require marketers who can create comprehensive strategies leveraging various digital channels and maximizing online presence.
Our live Digital Marketing course, led by industry experts, teaches you how to develop and implement effective online marketing strategies. You’ll gain skills in SEO, SEM, Google Analytics, content marketing, social media marketing, and email marketing, and complete a final portfolio project to showcase your abilities.
Flexible Learning Options
Offering both online and classroom lecture options.
Job-Ready Preparations
Excel in Digital Marketing Interviews with Real Projects
Skill Development for Everyone
Perfect for Beginners and Experienced Marketers
Industry-Certified Training
Earn Our Certificate and 10+ Certifications
Here’s what you’re going to learn...
This isn’t a bunch of lectures. We offer high-end sessions covering all the steps and skills you need to become a professional, whether online or in the classroom recorded videos are not our style; we teach live. Here’s what’s included:
module 1
Fundamentals of Marketing
You’ll explore fundamental marketing principles, laying the groundwork for your digital journey. We’ll begin by understanding businesses, their specialties, and objectives. Then, we’ll analyze competitors to assess their tactics, online presence, and areas for improvement.
Using this insight, you’ll develop user personas and craft tailored marketing strategies for your target audience.
Key Tools:
Google Chrome
Google Search
Google Extensions
Similarweb
Key Skills:
Business Analysis
Competitor Research and Analysis
User Persona
Market Research
Customer Journey
module 2
Search Engine Optimization
We’ll explore Search Engine Optimization (SEO), vital for digital marketing success. You’ll learn to optimize websites for higher rankings on search engine results pages (SERPs) and attract organic traffic. Starting with SEO basics, we’ll delve into technical SEO and content optimization. From thorough keyword research to on-page and off-page optimization techniques, you’ll boost website visibility and performance.
Plus, we’ll integrate key tools like Facebook Pixel, Google Search Console, and Google Analytics, enabling you to track and analyze website performance effectively.
Key Tools:
Keyword Planner
SEMrush
Ubersuggest
Search Console
Facebook Pixel
Google Tag Manager
Google Analytics
Key Skills:
Keyword Research
On-Page Optimization
Link Building
Technical SEO
SEO Analytics
module 3
Social Media Optimization
Starting with social media basics, you’ll learn to build a strong presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. From crafting compelling profiles to developing engaging content, you’ll captivate audiences and foster meaningful interactions.
We’ll also cover advanced topics like social media advertising, community management, and influencer marketing, helping you leverage social platforms effectively for business growth.
Key Tools:
Facebook Business Manager
Instagram Insights
LinkedIn Analytics
Sprout Social
Hootsuite
Key Skills:
Content Creation
Community Management
Influencer Marketing
Social Media Analytics
module 4
Content Marketing for Website and Social Media
Learn to create captivating content for blogs, videos, and infographics. Discover advanced strategies like content optimization, promotion, and performance measurement.
Harness AI tools like ChatGPT and Midjourney for content creation, and master content calendars and repurposing. By the end, you’ll craft impactful campaigns that engage your audience and drive results
Key Tools:
WordPress
ChatGPT
BuzzSumo
Grammarly
Canva
Key Skills:
Content Calendar Management
Content Creation
Content Repurposing
Content Performance Measurement
module 5
Paid Marketing
Gain skills in creating, optimizing, and analyzing ad campaigns on platforms like Google Ads and Facebook Ads. Learn to craft engaging ad content, target the right audiences, manage budgets effectively, and track campaign performance.
By the module’s end, you’ll excel in using paid advertising to achieve concrete results and meet marketing objectives.
Key Tools:
Google Ads
Facebook Ads Manager
Keyword Planner
Facebook Pixel
Key Skills:
Ad setup & optimization
Ad copywriting
Audience targeting
Budget management
module 6
Email Marketing
Learn to create impactful email campaigns that resonate with your audience, from crafting compelling subject lines to designing visually appealing templates. Explore best practices for list segmentation, personalization, and automation to deliver relevant content to the right audience at the right time.
Mastering email marketing strategies will enhance customer relationships, drive conversions, and achieve marketing objectives.
Key Tools:
Mailchimp
HubSpot
Gmail
Key Skills:
Email campaign creation and design
List segmentation and personalization
Automation workflows
Performance tracking
module 5
Analytics and Data-driven Decision Making
Gain insights into various analytics tools like Google Analytics to track and analyze website traffic, user behavior, and campaign effectiveness. Learn to interpret data accurately and derive actionable insights for business growth.
Through hands-on exercises and real-world case studies, develop the skills to make data-driven decisions that maximize ROI and continuously improve your marketing efforts.
Key Tools:
Google Analytics
Data visualization tools
Google Sheets for data analysis
Key Skills:
Data analysis
Performance tracking
Data-driven decision making
Learn By Doing
Practice what you learn on live projects
SEO Audit and Optimization
Conduct an SEO audit and develop strategies to improve search engine rankings. Identify relevant keywords and optimize website content accordingly.
Social Media Campaign
Create and implement an organic social media campaign. Develop a content calendar, craft engaging posts, schedule content, and analyze campaign performance metrics.
Content Marketing Plan
Devise a comprehensive content marketing strategy including blog posts, video content, social media updates, and email newsletters. Implement the plan and track its effectiveness.
Google Ads Campaign
Create and launch a targeted Google Ads campaign. Manage ad budgets, monitor ad performance, and make adjustments to maximize conversions and return on investment (ROI).
Social Media Ads Campaign
Design and deploy Facebook Ads targeting specific audience segments. Manage ad budgets, evaluate ad performance, and refine campaigns for better results.
Analytics and Reporting
Utilize tools like Google Analytics to analyze website traffic, user behavior, and campaign outcomes. Generate detailed reports with actionable insights to optimize marketing tactics and drive business growth.
Earn Our Digital Marketing Certification and 10+ Industry Recognition Certificates
Upon completing Esquare Infotech’s Digital Marketing course, you’ll earn our certification along with 10+ industry-recognized certificates from leaders like Google, Facebook, HubSpot, and more, showcasing your comprehensive knowledge and expertise.
Ready to start digital marketing course?
Take Esquare Infotech’s digital marketing courses online or in-person. See below for our list of upcoming digital marketing courses.
| Batch Schedule | Days | Class Times |
|---|---|---|
| 2 April 2024 | Tuesday, Thursday, Saturday | 10:00 am to 12:00 pm |
| 27 April 2024 | Saturday, Sunday | 01:00 pm to 04:00 pm |
| 6 May 2024 | Monday, wednesday, Friday | 03:00 pm to 05:00 pm |
| 28 May 2024 | Tuesday, Thursday, Saturday | 06:00 pm to 08:00 pm |
Why us
10 Years Of Experience
You won’t just learn theory – you’ll apply it in real projects. We engage you in our own product campaigns, offering practical exposure and a chance to apply your skills professionally.
Experience hands-on learning with our course! You won’t just learn theory – you’ll apply it in real projects. We engage you in our own product campaigns, offering practical exposure and a chance to apply your skills professionally
Years Experience
0
+
Satisfied Students
0
+
Testimonials
What Our Client’s Say
Discover the experiences of our valued clients. Read testimonials that speak to the impact of our services, and learn why they trust us for their marketing and branding needs.
Muskan Shaikh
Teaching methods including hand on exercises, greatly contributed to the depth of understanding I’ve gained. The commitment to our growth as students has not gone unnoticed, truly grateful for the valuable skills I’ve acquired during my digital marketing course journey👍🏻
Michael Berillo
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Ready to Master Digital Marketing?
Unlock your potential and become a digital marketing pro. Are you ready to embark on an exciting journey of mastering digital marketing skills?
FAQ
Frequently Asked Questions
Check out these FAQs for quick answers about how to contact us and what to expect when you reach out. We’re all about making your experience smooth and straightforward.
Who is this digital marketing course for?
This course is ideal for beginners looking to enter the digital marketing field, as well as professionals seeking to enhance their digital marketing skills.
How long does it take to complete a digital marketing course?
The course duration may vary based on the learning format (online or classroom), but typically completed within a 4 months if taken full-time.
Is any prior experience required to enroll in this course?
No prior experience is required. This course is designed to accommodate beginners and those with some background in marketing.
Will I receive a certificate upon completion?
Yes, upon successful completion of the course, you will receive a certificate that validates your digital marketing skills and knowledge.
Are there any job placement opportunities after completing the course?
We provide career guidance and support, including job placement assistance and networking opportunities.
What makes your course stand out from others?
Our digital marketing course in Navi Mumbai stands out due to its practical approach, live projects, industry-relevant curriculum, experienced instructors, and post-course support.
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