Digital Marketing Course

Accelerate your digital marketing career with a digital marketing certification course. Build job-ready marketing skills and an understanding of digital marketing strategy, including search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing.

4 Months

Live or Classroom

Part Time

Digital Marketing Course in Navi Mumbai

course overview

Learn Digital Marketing

Digital marketing, also known as internet or online marketing, is essential in today’s business landscape. Companies require marketers who can create comprehensive strategies leveraging various digital channels and maximizing online presence.

Our live Digital Marketing course, led by industry experts, teaches you how to develop and implement effective online marketing strategies. You’ll gain skills in SEO, SEM, Google Analytics, content marketing, social media marketing, and email marketing, and complete a final portfolio project to showcase your abilities.

Flexible Learning Options

Offering both online and classroom lecture options.

Job-Ready Preparations

Excel in Digital Marketing Interviews with Real Projects

Skill Development for Everyone

Perfect for Beginners and Experienced Marketers

Industry-Certified Training

Earn Our Certificate and 10+ Certifications

Here’s what you’re going to learn...

This isn’t a bunch of lectures. We offer high-end sessions covering all the steps and skills you need to become a professional, whether online or in the classroom recorded videos are not our style; we teach live. Here’s what’s included:

module 1

Fundamentals of Marketing

You’ll explore fundamental marketing principles, laying the groundwork for your digital journey. We’ll begin by understanding businesses, their specialties, and objectives. Then, we’ll analyze competitors to assess their tactics, online presence, and areas for improvement.

Using this insight, you’ll develop user personas and craft tailored marketing strategies for your target audience.

Key Tools:

Google Chrome
Google Search
Google Extensions
Similarweb

Key Skills:

Business Analysis
Competitor Research and Analysis
User Persona
Market Research
Customer Journey
MODULE 1 Fundamentals of Marketing

module 2

Search Engine Optimization

We’ll explore Search Engine Optimization (SEO), vital for digital marketing success. You’ll learn to optimize websites for higher rankings on search engine results pages (SERPs) and attract organic traffic. Starting with SEO basics, we’ll delve into technical SEO and content optimization. From thorough keyword research to on-page and off-page optimization techniques, you’ll boost website visibility and performance. 

Plus, we’ll integrate key tools like Facebook Pixel, Google Search Console, and Google Analytics, enabling you to track and analyze website performance effectively.

Key Tools:

Keyword Planner
SEMrush
Ubersuggest
Search Console
Facebook Pixel
Google Tag Manager
Google Analytics

Key Skills:

Keyword Research
On-Page Optimization
Link Building
Technical SEO
SEO Analytics
module 2 Search Engine Optimization

module 3

Social Media Optimization

Starting with social media basics, you’ll learn to build a strong presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. From crafting compelling profiles to developing engaging content, you’ll captivate audiences and foster meaningful interactions.

We’ll also cover advanced topics like social media advertising, community management, and influencer marketing, helping you leverage social platforms effectively for business growth.

Key Tools:

Facebook Business Manager
Instagram Insights
LinkedIn Analytics
Sprout Social
Hootsuite

Key Skills:

Content Creation
Community Management
Influencer Marketing
Social Media Analytics
module 3 Social Media Optimization

module 4

Content Marketing for Website and Social Media

Learn to create captivating content for blogs, videos, and infographics. Discover advanced strategies like content optimization, promotion, and performance measurement.

Harness AI tools like ChatGPT and Midjourney for content creation, and master content calendars and repurposing. By the end, you’ll craft impactful campaigns that engage your audience and drive results

Key Tools:

WordPress
ChatGPT
BuzzSumo
Grammarly
Canva

Key Skills:

Content Calendar Management
Content Creation
Content Repurposing
Content Performance Measurement
MODULE 4 Content Marketing

module 5

Paid Marketing

Gain skills in creating, optimizing, and analyzing ad campaigns on platforms like Google Ads and Facebook Ads. Learn to craft engaging ad content, target the right audiences, manage budgets effectively, and track campaign performance.

By the module’s end, you’ll excel in using paid advertising to achieve concrete results and meet marketing objectives.

Key Tools:

Google Ads
Facebook Ads Manager
Keyword Planner
Facebook Pixel

Key Skills:

Ad setup & optimization
Ad copywriting
Audience targeting
Budget management
MODULE 5 Paid Marketing

module 6

Email Marketing

Learn to create impactful email campaigns that resonate with your audience, from crafting compelling subject lines to designing visually appealing templates. Explore best practices for list segmentation, personalization, and automation to deliver relevant content to the right audience at the right time.

Mastering email marketing strategies will enhance customer relationships, drive conversions, and achieve marketing objectives.

Key Tools:

Mailchimp
HubSpot
Gmail

Key Skills:

Email campaign creation and design
List segmentation and personalization
Automation workflows
Performance tracking
MODULE 6 Email Marketing

module 5

Analytics and Data-driven Decision Making

Gain insights into various analytics tools like Google Analytics to track and analyze website traffic, user behavior, and campaign effectiveness. Learn to interpret data accurately and derive actionable insights for business growth.

Through hands-on exercises and real-world case studies, develop the skills to make data-driven decisions that maximize ROI and continuously improve your marketing efforts.

Key Tools:

Google Analytics
Data visualization tools
Google Sheets for data analysis

Key Skills:

Data analysis
Performance tracking
Data-driven decision making
MODULE 7 data analytics

Learn By Doing

Practice what you learn on live projects

SEO Audit and Optimization

Conduct an SEO audit and develop strategies to improve search engine rankings. Identify relevant keywords and optimize website content accordingly.

Social Media Campaign

Create and implement an organic social media campaign. Develop a content calendar, craft engaging posts, schedule content, and analyze campaign performance metrics.

Content Marketing Plan

Devise a comprehensive content marketing strategy including blog posts, video content, social media updates, and email newsletters. Implement the plan and track its effectiveness.

Google Ads Campaign

Create and launch a targeted Google Ads campaign. Manage ad budgets, monitor ad performance, and make adjustments to maximize conversions and return on investment (ROI).

Social Media Ads Campaign

Design and deploy Facebook Ads targeting specific audience segments. Manage ad budgets, evaluate ad performance, and refine campaigns for better results.

Analytics and Reporting

Utilize tools like Google Analytics to analyze website traffic, user behavior, and campaign outcomes. Generate detailed reports with actionable insights to optimize marketing tactics and drive business growth.

Earn Our Digital Marketing Certification and 10+ Industry Recognition Certificates

Upon completing Esquare Infotech’s Digital Marketing course, you’ll earn our certification along with 10+ industry-recognized certificates from leaders like Google, Facebook, HubSpot, and more, showcasing your comprehensive knowledge and expertise.

sample Esquare infotech certificate

Why us

10 Years Of Experience

You won’t just learn theory – you’ll apply it in real projects. We engage you in our own product campaigns, offering practical exposure and a chance to apply your skills professionally.

Experience hands-on learning with our course! You won’t just learn theory – you’ll apply it in real projects. We engage you in our own product campaigns, offering practical exposure and a chance to apply your skills professionally

10 yrs agency experience
Years Experience
0 +
200+ Satisfied Clients
Satisfied Students
0 +

Testimonials

What Our Client’s Say

Discover the experiences of our valued clients. Read testimonials that speak to the impact of our services, and learn why they trust us for their marketing and branding needs.

Review by Muskan Shaikh
Muskan Shaikh

Teaching methods including hand on exercises, greatly contributed to the depth of understanding I’ve gained. The commitment to our growth as students has not gone unnoticed, truly grateful for the valuable skills I’ve acquired during my digital marketing course journey👍🏻

Ready to Master Digital Marketing?

Unlock your potential and become a digital marketing pro. Are you ready to embark on an exciting journey of mastering digital marketing skills?

FAQ

Frequently Asked Questions

Check out these FAQs for quick answers about how to contact us and what to expect when you reach out. We’re all about making your experience smooth and straightforward.

This course is ideal for beginners looking to enter the digital marketing field, as well as professionals seeking to enhance their digital marketing skills.

The course duration may vary based on the learning format (online or classroom), but typically completed within a 4 months if taken full-time.

No prior experience is required. This course is designed to accommodate beginners and those with some background in marketing.

Yes, upon successful completion of the course, you will receive a certificate that validates your digital marketing skills and knowledge.

We provide career guidance and support, including job placement assistance and networking opportunities.

Our digital marketing course in Navi Mumbai stands out due to its practical approach, live projects, industry-relevant curriculum, experienced instructors, and post-course support.

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